Here are the first 5 basic design steps that every business needs to have completed!
Setting your business up for success can be overwhelming when you try to do everything at once. We want to help calm your process and master these first five design steps that will set a strong foundation for your business brand.
Branding is a way of identifying your business, and ties into how people recognize who you are.
Now take a look at this list of the first 5 basic design steps and check off each one that you already have…
2. Color scheme
3. Specific fonts
5. Your own Hashtag
Do you have any or all of them checked off? Well don’t get too excited just yet, there is a lot of misunderstanding of why you need each of those steps and how to make sure you did them right. Let’s start with step #1, the logo.
Question: Who do I go to to get a logo for my business?
Answer: There are many freelance designers, and agencies that would love to help you make a
strong meaningful logo that fits your brand perfectly.
Question: How much should I pay for a logo?
Fact: You get what you pay for. A logo is an investment into your business. It is the first thing someone sees when looking up your business, the first impression, the first experience, and the first symbol of who and what your business stands for. You should probably take it seriously…
On the lower end most professionals charge around $500 for a logo.
When seeking a professional about a logo, have these things ready for them:
Here are a few people we recommend to reach out to for a logo:
CAB Media of course, but we are not for everyone. Picking a designer is a personal choice just as much as a business choice, so don’t be afraid to ask for examples of their work to make sure you like their style. - https://www.instagram.com/cab.media.mn/
alli.k.designer - https://www.instagram.com/alli.k.designer/
Midland Studio - https://www.instagram.com/midland_studio/
Jennifer Alt Design - https://www.instagram.com/jenniferaltdesign/
2. COLOR SCHEME
This step should be fun! Color has such an effect on people and their moods! I am sure you have heard of Color Psychology before, but it is like oxygen to designers.
The easiest way to find the right color scheme for your business is to write down all the adjectives that best describe what your business is and what kind of experience you want people to have with your business, as well as what you aspire your business to be like in the future.
Once you have all those words written down pick your top 5 and then check out this article on color psychology and match your top 5 words to the colors.
3. SPECIFIC FONTS
YES! Find three font choices that fit the style of your business and that go well together. By having three consistent font choices it will make your brand look professional and organized.
We promise that taking this step seriously will benefit you.
Here are a few examples of fonts that go well together:
Download: Heading: Lora Body: Merriweather Download Font Pair
Download: Heading: Libre Baskerville Body: Source Sans Pro Download Font Pair
Download: Heading: Domine Body: Roboto Download Font Pair
Your tagline doesn’t always have to be extremely creative or clever, it can be simple and direct. Your tagline should represent what your business does in some way. A lot of businesses use part of the mission as their tagline. Here are some examples for you to get inspiration from:
Apple - “Think different”
Tesla - "Ride Free"
Amazon - "Work hard. Have fun. Make history."
Kirklands - “Bring Happiness Home”
Walmart - “Save Money. Live Better”
This might seem very silly to some business owners, but now more than ever an online presence for your business is so important. With so many businesses taking advantage of social media right now, it’s hard to stand out. Besides your logo, a hashtag can help people find you. A Hashtag is tagging your posts so that if someone searches for that hashtag your post will show up on their screen!!
With that bit of information out there, you should know that using any random hashtag like #2021goals #Love, or #weekendvibes are very common hashtags. If a hashtag is used a lot that means that your post will get lost in the sea of other posts that are using that hashtag.
So to solve that problem make a specific hashtag that might be a little long, so that if someone searches it or if someone clicks on it, your posts will be the only ones that they find. It's the perfect way to have people search for your specific products on social media.
Here are some examples:
Get your business in gear by taking notes and executing these helpful articles.